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Plain Bonus Guide 18+

Advertising and affiliate disclosure

How Plain Bonus Guide makes money, in plain English, because we'd want to know too.

We're paid by the casinos we list

Every casino on this site pays us a commission when someone signs up through one of our links. Depending on the agreement, that can be linked to sign-ups, first deposits or later activity on the account. It's how the site pays for itself; there's no subscription and no other income.

Here's what that means for you:

What it does and doesn't affect

We only list brands we have an agreement with. That's a commercial choice, and it means this isn't a list of every UK casino. Commercial terms can also play a part in which offers we choose to feature.

What commission doesn't do is write our explanations or change the terms we show. Significant terms are copied word for word from the operator, including the parts that make an offer look less appealing. Positions on our list follow our editorial score, and the method behind it is published on how we score, with every brand's breakdown.

Who we work with

Our agreements are with affiliate programmes that represent the operators listed:

Each operator is licensed by the UK Gambling Commission. You'll find the licence account number and a link to the public register on every review.

Advertising rules we follow

Gambling advertising in the UK is covered by the CAP Code, enforced by the Advertising Standards Authority, and by the Gambling Commission's licence conditions. In practice that means we don't aim content at under-18s, don't suggest gambling can solve money problems or bring success, and don't use pressure tactics. If you think we've got something wrong, please tell us at [email protected].